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Pharma
The Herb Lubalin Study Center at The Cooper Union examines the influence and impact of graphic design on the pharmaceutical industry in PHARMA, a new exhibit featuring original and rarely seen works by luminaries including Andy Warhol, Lester Beall, Will Burtin and Herb Lubalin. PHARMA’s exploration begins with the avant garde promotionals of the 1940’s, when a market need emerged to promote “miracle” drugs, such as Penicillin, to the medical industry. In a compelling and thought provoking way, PHARMA presents the relationship graphic design has had with the pharmaceutical industry ranging from the federal government’s increased regulations to new marketing tactics where the everyday consumer, not the doctor, is considered the target audience. While the exhibition provides examples of past and present, the public is encouraged to reflect and question how graphic design is used to market drugs and design has transformed these commodities into objects of desire.
Herb Lubalin Gallery, 41 Cooper Square, New York NY
Exhibition Dates: November 01 - through December 03, 2011
Lubalin Now
The pioneering designer Herb Lubalin (1918-1981) is famed for wildly expressive typography and groundbreaking work for the magazines Avant Garde, Eros and Fact.
On view in Cooper Union’s new gallery, this installation includes recent posters, publications, and motion graphics by internationally recognized graphic designers that illuminate Lubalin’s continuing influence in contemporary design.
The exhibition will also mark the debut of newly relocated The Herb Lubalin Study Center of Design & Typography, situated in the college’s new state-of-the-art academic building at 41 Cooper Square.
Exhibition dates: November 5- December 8, 2009
41 Cooper Gallery