Corporate Diversity
Swiss Graphic Design and Advertising by Geigy, 1940–1970
This book is the first comprehensive presentation of Geigy design, whose studio was the launching pad for one of the great periods of Swiss graphic design in the 1950s and 1960s, and demonstrates the importance of the country’s contribution to the international history of design. The studio was lead by Max Schmid and employed Karl Gerstner, Armin Hofmann and Herbert Leupin among others.
19.8 x 26.4 cm, 208 pages, 385 illustrations, hardcover